Every new beginning deserves a bright start. That’s why our Bright Beginnings and Community Connections teams collaborate to host community baby showers for our maternal members across Upstate New York.
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“We put our members – who in this case are new or expecting parents – at the center, caring for all their needs,” says Latoya from Excellus BlueCross BlueShield. “We work with everyone who may be involved with the patient, including community-based organizations and providers, to ensure the member’s care plan is followed for a healthy pregnancy.”
The Community Connections team is a non-clinical outreach team, designed to locate and help members in need.
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“Our job is to assist them with resources and connect them back to our case management department and with providers. We help schedule appointments if needed. We are here to ensure our members live healthier more secure lives,” says Sylvia from Excellus BCBS.
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Our baby showers are an opportunity to support and empower new and expecting parents by bringing together health resources, wellness education and local organizations aimed to provide them with the tools they need to prepare for a new baby, while strengthening their understanding of maternal and infant health.
“As a first-time mom, attending a baby shower has given me the peace of mind to know I’m getting my questions answered, become informed about what to expect when the baby is born and having access to all these community resources is so amazing,” says Jordan, an Excellus BCBS member from the Rochester area.
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“We are not only passionate about what we do, but we enjoy what we do. The success stories that come out of our engagement with our members is nothing short of heartwarming,” says Latoya.
“To see the impact and how much we are making a difference in their lives and to see them walk out with smiles, it just feels like we are helping them to have a great step forward in this new chapter in their life,” adds Dajia from Excellus BCBS.
Learn more about the impact Bright Beginnings and Community Connections is making in our communities in this video.